Giving away business cards is a waste of time and money

If you're a businessman from the old days, you probably know the feeling of
carrying a stack of business cards in your suit. You hand them out to everyone you meet.

You won't like hearing this, but most people who learn a little about you will forget it.
Or worse, they'll throw your card in the trash.

Don't believe me? You've done it too. Someone handed you a business card.
You took it, looked at it for a while, walked away, and when no one was looking,
you dropped it in a trash can.

Today I want to share a classier way to let people know they should
appreciate what you do, and to take you much more seriously.

First, stop spending money on printing business cards.
Print and give away real books instead.

Why is giving away a book smarter than giving away a business card?

People don't throw away books. They put them on a shelf or on a table.

That way, they'll remember you longer when they flip through your book.
Giving away a book also makes people see you as an expert right away.

So how do you write a book?

Write a useful book about what you do.

For example, if you work in internet marketing, write a helpful book full of tips
and tricks about using social media to bring visitors to websites,
get more subscribers, or make videos people love to watch.

Don't forget to put your contact information inside
the book so people can reach you.

What if you don't know much about anything?

That's okay. The tips and tricks in your book don't have to be your own.
You can collect them on the internet and put everything you learned into a book.

When you're done writing, print a dozen copies.
Whenever you meet a possible customer, give one away as a gift.

Share your thoughts in the comments.